Asheville Beer Week (May 25-June 3, 2012) is closing in and more details are starting to emerge. For those not in the know, BeerCity, USA, (and more appropriately, the Asheville Brewers Alliance) is hosting its inaugural beer week festival. In proper Asheville fashion, the fest is more like a ten-day celebration of all things beer. This year’s logo design winner, at left, was unveiled last week and events are slowly being posted to the organization’s Facebook Page with much more likely to come in upcoming weeks. There is now a Twitter account active as well at @AVLBeerWeek. The official hashtags for the event are #AVLBeerWeek and the ongoing #avlbeer tag.
Some hot tips right now are on the tech end and it looks to be exciting for those with Android and iPhone.
The Untappd Asheville Beer Week Badge
If your a die-hard beer fan, you’ve probably heard of Untappd, the beer-tracking and review app for your phone. If you haven’t, set up an account or download the app from your mobile app store. It’s free.
Untappd is a new way to socially share and explore the world of beer with your friends and the world. Curious what your friends are drinking or where they’re hanging out? Just check their profile where you can toast and comment on their beers! Untappd will offer you beer recommendations based on what you and your friends have been enjoying, so you’ll have no reason to not try something new! As additional encouragement, Untappd allows you to earn a number of cool badges for completing a variety of different criteria.
Asheville Beer Week has partnered with Untappd for the official beer week badge. Check into a certain amount of official Beer Week events and you earn the badge. Current participating vendors and locations are: Asheville Brewing Company (Merrimon & Coxe Avenue locations), Barley’s Taproom, Bruisin’ Ales, Pack’s Tavern, The Biergarden, The Thirsty Monk (downtown and South Asheville locations), The Universal Joint and The Wedge Brewery.
** The planning committee is still seeking bars, restaurants, breweries, and retailers to participate as check-in locations. Cost is $40 per location. If your business is interesting in participating in the Official Asheville Beer Week Badge (and promoting your brand), sign-up by contacting Caroline Forsman at forsman.caroline [a] gmail.com. **
The Official Asheville Beer Week App
For social media participation, there is also an Asheville Beer Week mobile app in development. Pat Strader of Digital Relativity, a member of the Brewers Association, is handling the design. The MoogFest app was a huge hit in our oh-so-wired city, so it’s likely this will be a huge hit as well. The app will cover all things Beer Week. Below, Strader describes the app in an email:
The Official Asheville Beer Week application for iPhone and Android will bring the experience of the event to mobile users in a way that is both incredibly powerful and incredibly simple to use. By leveraging best-in-class cross-platform mobile development techniques, Digital Relativity will bring the Asheville Beer Week experience to both Android devices and the iPhone in a way that will bring out the best features of both devices and still provide a first-class experience to all users.
The Official Asheville Beer Week application will keep users up to date with all of the beer happenings during the 2012 Asheville Beer Week. Users can find out what bars are featuring their favorite brews and even which beers are nearby on the beer map. Users won’t miss out on any of the happenings with up to the minute news, events & specials right in the palm of their hands. Users can check-in to their favorite beers and venues with built in Untappd and Foursquare check-ins. A real time social stream keeps users up to date with all of the Beer Week hash tags with feeds from Twitter, Untappd, Foursquare & Instagram. Not only can users see what’s happening but they can document and share their own beer journey as well. The app even has custom beer inspired photo effects for users pictures, to ensure that the 2012 Asheville Beer Week is an event that they never forget.
The game mechanics of the Asheville Beer Week application will use a point system. Certain values will be assigned to certain actions and users will be rewarded for performing those actions. Since one of the core components of the application will be social sharing, we will assign point values to different kinds of posts to Facebook, Twitter, Instagram and Foursquare. For example, posting to Facebook may be worth 50 points, but if you add your location or a photo, the post is worth 100. Users’ scores will be tallied and stored over the course of the event. Once the event has ended, the scores will be uploaded to a sort of leaderboard system that will notify us of the leaders. Additionally, we will be automatically attaching the official Asheville Beer Week hashtag to all posts to ensure maximum reach.
It’s time to get planning and get those livers in shape. Look for more Asheville Beer Week updates here as they become available.