“Sierra Nevada building a facility in Asheville will have a definite impact on the community. I wouldn’t be concerned for the smaller brewers. This will just build the collective and give them something else to wave at Portland (Oregon) on their yearly push for ‘Beer City’ bragging rights. They say it will create 300 new jobs, but I’m sure the positive financial impact to the community will be far greater– which is paramount in our present economy.
Asheville had to know that if they kept pounding their chests proclaiming themselves to be ‘Beer City USA’ that some of the big boys would eventually take notice. When we shot an episode in Asheville last year, I was definitely not disappointed. It’s a small city with a brewery selection that rivals most large cities– including LA, NYC and Chicago. And you could safely walk anywhere– albeit in a curvy drunken line.”
- Zane Lamprey
read the full article here from DrinkingMadeEasy.com